‘As galleries continue to adapt to new realities, the hybrid model is making a powerful statement during Frieze Week in London.
Some galleries have already tried out their Frieze booth physically. Lyndsey Ingram and Tristan Hoare joined forces for Frieze Masters to show works by the American postwar artist Ellsworth Kelly and Moon Jars by the contemporary Korean ceramicist Kim Yikyung, as well as other works. They had a soft launch in Hoare’s London gallery in September. “It gave us a chance to take photographs of the installation and make more engaging videos for the virtual fair,” Ingram says.’